![]() Laurent for $750, both available on Disney’s website. ![]() Die-hard fans can splurge on a mosaic portrait of “Scar” by artist Tom Matousak retailing for nearly $300, or the “Father and Son” piece with Mufasa and Simba by artist Michelle St. ![]() In addition to wearing the new “Lion King” paraphernalia, you can also hang it on your walls. And so, I think the driver for this movie isn’t going to be kids, it’s going to be parents bringing kids, which is probably another reason why they’re focusing on adult branding.” “And what I mean by ‘Lion King’ parents, it’s been 25 years, so if you were anywhere from five to 10 years old when that movie came out, you’re 30 to 35 years old and you’ve got kids. “I think you’re gonna have ‘Lion King’ parents bringing their kids to the movie,” says Richard Gottlieb, CEO and founder of Global Toy Experts. ![]() The latest crop of “Lion King” gear is also targeted to adults who grew up on the original film, not just children. “Product for the film has strong retailer support and we’re seeing great excitement and momentum, with mass and specialty stores supporting items across a variety of categories including plush, collectibles, apparel, accessories, publishing and beauty,” said Josh Silverman, executive VP of global product commercialization for Disney Parks, Experiences and Products. ![]() 2 that include themed home decor, clothing and African-sourced goods. Actress Florence Kasumba guest curated a collaboration between Disney and Bloomingdale’s stores in Manhattan, Century City and San Francisco, hosting pop-up shops in select locations until Sept. “The Lion King” also spawned one of the most successful Broadway adaptations in history, with more than $8 billion in ticket sales, raising several generations of kids to the tune of “I Just Can’t Wait to Be King.”Īs a result of universal nostalgia for the original film, merchandise tied to the reboot of “The Lion King” runs the gamut from the usual toys to high-end items including expensive artwork, pricey diaper bags and collaborations from handbags by Danielle Nicole to headbands by Gigi Burris. ![]()
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